“If you’re not learning ChatGPT, you’re falling behind.” This is one of the misconceptions around: “falling behind”. Incentivizing your FOMO (fear of missing out) and moving you into whatever is on trend just for the sakes of it. Here are prompts that — while being viral — bring nothing of…

Do you BATCH your thinking? — How do you know what ideas are worth pursuing or not? One way it has worked for me has been daily writing. (Thank you, Jonathan Stark!) Daily writing has its challenges, but one that is not is getting ideas — and writing (almost) 24/7… Start Batching Batching ideas comes as a process…

You receive a present and are asked: “What did you get?” Your reply: “A nice, blue, shiny ribbon.” ​Wait. What? The ribbon The ribbon is what makes the present nicer, what completes the picture of it, a part of it. But that’s not the present itself. The present Same is with marketing and storytelling. So, to whoever tells you that “marketing is storytelling”, think twice. It’s the other way around.

What’s your focus gap? Where are you focusing your efforts on your comms and messaging? Here’s a self-audit to start seeing where’s your focus. Something VERY important: It’s a spectrum — it’s totally ok to be somewhere in between. The idea is for you to identify where you are. Think…

You started working on your personal inventory and are asking yourself “Now what?” You move onto what’s your current Focus Gap. Your very own self-audit to start seeing things under a different light. Are you focused on yourself or on others? You can review your comms and messaging under these…

To find gaps, you can use a personal inventory. And that sounds simple… yet, many times it’s overwhelming not to know how to start. Here’s a way to do your personal inventory to figure out what you’re really good at. Client / Employer Industry Project Description → Quickly describe what…

First, know what you’re really good at, ego aside. How? Do your personal inventory. A collection of the work you’ve done for clients and in your work life. Good and bad — the worst ones too, actually. Having that will give you a better glimpse of the big picture. This is how you start seeing the hidden patterns in what you do and how you do it. How you actually helped. What your contributions and impact are. In the big picture, they’re evergreen.

Filling a gap is simpler than filling a fit. With a gap, you’re free to take the space in any way possible. A square takes a square space in an open gap. With a fit, you need to mold yourself INTO the fit. A square trying to fit into a circle gap? Kinda weird… Mind The Gap Choosing to fill a gap can have you take and fulfill an unmet need and fill it in an unfit/unconventional way. A game with your rules. Better context modeling. A smarter way to play. Not dictated by the rest.

Going into a product-market gap allows you to play a different game from the rest. One thing you can start playing with is Pricing. In a product-market fit “This is how everybody else prices” (eg. costplus) “These are the prices.” Makes you think: ​How can i make my price “fit” into this place and still…