As i review these last 30-ish days of pricing, there’s something a professor at uni once said and stick with me: “From all the variables in a business, price is the only one that brings money in. Everything else takes money and uses it. Price, collects it.” I know. I…

It’s hard to find good customers. With 19 ways to find th — Who am i kidding? Fuck that. CREATE your CUSTOMERS. Spoiler alert: won’t be easy. Look for hacks 🤮 somewhere else. 5 Steps To Create A Customer 👇 1. See Greatness In People Don’t position your products, position…

“We have to protect ourselves from scope creep. Charge hourly.” Approach It’s not about your client. It’s about you. Scope → Cost → Markup → Estimate. It’s an estimated quote. Not a price. What does happen Make the client take a financial decision every time they come to you. Keeps the client hostage. There…

Charging hourly protects you from scope creep. You give your hourly rate. Start working on the project. The client keeps changing their mind and adds more things to the project. How to avoid scope creep: by having an hourly rate. It will tell them “Hey. …

How to get there — Start with these 3 questions. Jonathan Stark’s Why Conversation: Why this? How is it that this project/solution you’re asking for is the right one? What if you do nothing? Aren’t there cheaper options? Aren’t there simpler ones? Is it really an issue for you or is it just a nice-to-have? Why now? What if…

Pricing F*ck Ups. Ep26. Your time is the foundation for your value proposition. Hard-earned lessons for indie brands, from the wrong side of pricing. [part 1] Time, costs, energy will tell your client why you’re worth it. You’ll charge more. Tying the inputs on estimates is not pricing. That’s billing…

“See how much you can raise your price without losing too many customers.” You’ll leave less money on the table. Raise your prices, slowly, safe and sound. See how far up you can go. Don’t disrupt how things work. However… If you have shit clients, you’ll keep them. …

The world doesn’t revolve around you. And certainly doesn’t owe you shit. Wanna charge more for what you do? Quit pitching. Instead, have a conversation. Be on your prospects’ side. See the big picture together. It’s not a competition. It’s not a presentation. How to quit pitching 1. Look for red flags. You know what…

Comes in many shapes, sizes and forms. Almost closing a deal. Almost moving forward on a project. Almost getting the gig. Until we feel powerless, overinvested, with the threat of losing what we’ve worked so hard for. We give in into lowering the price. “What if lose it?” How can…