Rod Aparicio – Medium

4 days ago

A Shiny Ribbon

You receive a present and are asked: “What did you get?” Your reply: “A nice, blue, shiny ribbon.” Wait. What? The ribbon The ribbon is what makes the present nicer, what completes the picture of it, a part of it. But that’s not the present itself. The present Same is with marketing and storytelling. So, to whoever tells you that “marketing is storytelling”, think twice. It’s the other way around.

1 min read

Mar 10

Self- v. Others-Focused

What’s your focus gap? Where are you focusing your efforts on your comms and messaging? Here’s a self-audit to start seeing where’s your focus. Something VERY important: It’s a spectrum — it’s totally ok to be somewhere in between. The idea is for you to identify where you are. Think…

3 min read

Mar 9

Focus Gaps

You started working on your personal inventory and are asking yourself “Now what?” You move onto what’s your current Focus Gap. Your very own self-audit to start seeing things under a different light. Are you focused on yourself or on others? You can review your comms and messaging under these…

1 min read

Mar 7

Your Personal Inventory [To Find Gaps]

To find gaps, you can use a personal inventory. And that sounds simple… yet, many times it’s overwhelming not to know how to start. Here’s a way to do your personal inventory to figure out what you’re really good at. Client / Employer Industry Project Description → Quickly describe what…

1 min read

Mar 6

How to find gaps

First, know what you’re really good at, ego aside. How? Do your personal inventory. A collection of the work you’ve done for clients and in your work life. Good and bad — the worst ones too, actually. Having that will give you a better glimpse of the big picture. This is how you start seeing the hidden patterns in what you do and how you do it. How you actually helped. What your contributions and impact are. In the big picture, they’re evergreen.

1 min read

Mar 3

Filling the gaps

Filling a gap is simpler than filling a fit. With a gap, you’re free to take the space in any way possible. A square takes a square space in an open gap. With a fit, you need to mold yourself INTO the fit. A square trying to fit into a circle gap? Kinda weird… Mind The Gap Choosing to fill a gap can have you take and fulfill an unmet need and fill it in an unfit/unconventional way. A game with your rules. Better context modeling. A smarter way to play. Not dictated by the rest.

1 min read

Mar 2

Pricing different

Going into a product-market gap allows you to play a different game from the rest. One thing you can start playing with is Pricing. In a product-market fit “This is how everybody else prices” (eg. costplus) “These are the prices.” Makes you think: How can i make my price “fit” into this place and still…

1 min read

Feb 19

The customer is always right. And always wrong.

Your clients are almost always wrong and always right. All at the same time They’re almost always wrong When they come to you self diagnosed and ask for specific deliverables. “I want these features. And this website. And this look. This logo bigger. 10 pieces of content.” You get the idea. They’ve come to…

2 min read

Feb 18

From self to others

From self to others That’s the. Purpose of a business. To elevate others. Marketing and innovation, said Drucker. That is the way. Putting things out there. Create. Not to stay in your head. Focus on “What could be” to break “What is”. Make the flip. From self to others. Read this post and more on my Typeshare Social Blog

1 min read

Feb 17

Great Work. part2

“We do great work” If yesterday’s daily [If “great work” is what differentiates you, how different are you from a competitor who also does “great work”?] made you think about your positioning and differentiation, here’s the rant (jump to 11:35) by Joel Pilger that opened my eyes. Your positioning is…

1 min read