I Have A Chronic Should- er Problem. It’s not physical.

  • Looking for ways to be more profitable? You should do this.
  • Looking for ways to be more efficient? You should do this.
  • Looking for hacks? You should do this.

“I know better, you stupid.”

You Should Do This

Translation:
Here. I don’t know about your specific situation (and don’t care), but I’m giving you big, free and MY advice.

Why Are We Should-ers?

  • To provide a POV?
  • A perspective?
  • A call to action?
  • A position?
  • A recommendation?
  • To sound polite?
  • To “educate”?

A Different Way

Most of us mean well. Maybe we don’t have the vocabulary to put our thoughts in a better way than “should”.

New Ways To Frame Advice

We can find other ways to give our advice and take that feel of judgement out. Instead of using “should”, we could try:

  • Here’s what I found and how you could use it.
  • Here’s a How To…
  • Here’s an approach to…
  • These are the patterns I’ve seen.
  • A how to guide for you to use…
  • Use this in case…

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Rod Aparicio

Rod Aparicio

Strategy Designer for Indie Consulting Firms