Pricing Fuck Ups. Ep 24. How to charge more for what you do. Quit pitching. Hard-earned lessons from the wrong side of pricing.

How to quit pitching

1. Look for red flags.
You know what they are. Your gut feeling screams at you. It’s ok to say no.

  • Listen.
  • Take notes.
  • Go back.
  • Clarify.
  • Ask.
  • Gain altitude.
  • Talk money.
  • Listen.

What will change

You’ll start hearing “This is the first time I can talk openly about this. Budget? We can figure that out.”



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Rod Aparicio

Rod Aparicio

Strategy Designer for Indie Consulting Firms