Pricing Fuck Ups. Ep26. Your time is the foundation for your value proposition. Hard-earned lessons for indie brands, from the wrong side of pricing. [part 1]


It’s all focused on you. Like the world owes you something “because it takes you time to do”.

A different way

Pricing is your foundation for value proposition.

It tells your buyers where you stand. What quality you bring. The kind of results you get or help create.

It’s less financial risky

Your price upfront. Making a financial decision on a known lowers the risk.

Focuses on the outcome

Detaching your price from the inputs (time, costs, energy) changes the way you’re seen. It pushes you and your client to focus on the big thing ahead.



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Rod Aparicio

Rod Aparicio

Strategy Designer for Indie Consulting Firms