Pricing Fuck Ups. Ep 23. Fear.

Approach

What we’ve been taught.

All of this to:

Not lose things → So we overinvest in the sale.

Another way

How to avoid the vicious loop.

A simple, yet hard thing to do: be ready (and willing) to walk away.

“What do I want my life/business to be?”

That will give you the first directions.

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Rod Aparicio

Rod Aparicio

Strategy Designer for Indie Consulting Firms