Purpose and Art. A Way To See Business From Activism.

Make society thrive

Taking a stand

  • we pay shit wages? [But, hey! We pay taxes]
  • we look the other way to avoid conflict or alienating some people? [what if we lose business for what we believe?]
  • we keep doing business as usual, as long as we keep profitable? [keep investing in Russian assets, although that’s financing blood profits. who’s gonna notice?]
  • we say we care — but we only care about how we look and do PR stunts, green washing, purpose washing and so on?

Seeing the bigger picture



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Rod Aparicio

Rod Aparicio

Strategy Designer for Indie Consulting Firms