The Purpose Of A Biz | Event #01: To Create Customers
Customers and Value
In “The Practice Of Management”, Peter Drucker defines that it is the customer who defines what a business is. It goes from having a theoretical want to make it a market (create customers) by action.
That can only happen when the individual is willing to pay for whatever is in front of him/her. To have that will, they first need to see value.
Value resides in the eyes of the beholder — not in the “creator” itself.
“It is the customer who determines what a business is. For it is the customer, and he alone, who through being willing to pay for a good or for a service, converts economic resources into wealth, things into goods. What the business thinks it produces is not of first importance — especially not to the future of the business and to its success. What the customer thinks he is buying, what he considers “value,” is decisive — it determines what a business is, what it produces and whether it will prosper. The customer is the foundation of a business and keeps it in existence. He alone gives employment. And it is to supply the consumer that society entrusts wealth-producing resources to the business enterprise.”
What a business is -defined by the customer- is the definition of brand.
There are 5 steps to create a customer:
1. See Greatness In People
2. Help Then Find Meaning In Their Lives
3. Design The Customers You Want
4. Support And Grow The Tribe
5. Create A Framework For Stories
For a deep dive on these 5 steps, you can follow the link here.
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