What do you consider nuts in your market?
Getting an email about what are the things that you consider nuts in the market you want to serve.
Where does that bring you?
What do you find nonsense, yet everybody does it? (and you “must”)
Something that started as a thinking exercise by @jonathanstark pushed me to think of what the alternatives could be.
“Identify a norm about your industry (or your ideal client’s industry) that everyone seems to follow but that you’ve always thought was nuts.”
[Drinking out of the bowl]
On the upcoming days I’ll write about why these norms are plain crazy and how to reframe them.
Indie consultants and businesses trying to leverage their expertise in a business setting. A way to think different on them.
[Crazy Norm] into → [Reframe]
1. Need to build a personal brand → Build a reputation/authority (how trust can be measured in $ terms)
- Need to attract demand → Create the setup for new demand (positioning + category design)
- Need to find followers (that’s so dismissive!) → Find your people and co-mentor each other. A leader-leader model [growth is way larger]
- Need to find (their right-fit) customers → Creating their customers (who will build the brand/reputation)
- Build an offer to fit the market → Find the gaps (JTBD) and come up with new ways that might be unfit.
- Need to scale → Growth by growth is like cancer. Maybe keeping it small is the way.
- Need to be for everyone → Be specific. Tailored. Selective.
- Need to compete on price → Discharge by price. Focus on the client’s outcome (aka value).
- Pricing is a cost+ model to make profit → Pricing is the first indicator of your promise.
- Cost justifies the price → Value justifies the price
- Scope of work justifies the price → Transformations and outcomes justifies the price.
- Can be a generalist with deep focus on X → An oxymoron.
- Can’t specialize bc they’re multi-hyphen-use → The decision to decide (and how long/far to go along with a decision). Strategy and tactics.
- Choosing means limitations on what they do (Mordor v. More Doors) → Distractions v opportunities.
- Specializing is a face tattoo → Maybe it is… made of henna.
- A generalist has more opportunities at hand → Competing between generalists will be a draw, where (the lowest) price is the deal maker.
- Oh by the way: hourly billing. It’s nuts.
Read this post and more on my Typeshare Social Blog