Who is your brand *really* focused on: yourself or your customers?

Me vs. You

Ask yourself: Is the brand’s messaging centered around the brand (Me) or the customers (You)?

Me Focused

Our work, what we do, what we see, how we work, how we help, our vision, about us, our projects, our clients, our goals, etc. Me, me, me.

You Focused

The transformation or change you help create. The purpose that moves your organization to do what you do best every single time. The vision your clients get to see and how you can help them get there.

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Rod Aparicio

Rod Aparicio

Strategy Designer for Indie Consulting Firms