Who is your brand *really* focused on: yourself or your customers?
The way your communications are stated — who the language focuses on — can build rapport and trust. Or make you sound just like any other.
The vast majority of comms starts with “We are blabla.” “Why us”.
It’s all about me.
Me vs. You
Ask yourself: Is the brand’s messaging centered around the brand (Me) or the customers (You)?
Our work, what we do, what we see, how we work, how we help, our vision, about us, our projects, our clients, our goals, etc. Me, me, me.
People are on your website because they want to know more about you. It’s obvious that clients on your website and everything else there is yours. I hardly think you’d be showcasing your competitor’s clients — but I could be wrong…
The transformation or change you help create. The purpose that moves your organization to do what you do best every single time. The vision your clients get to see and how you can help them get there.
This is all about how your customers, clients, users think and want. It’s about how THEY can get their transformation.
Is your communication following that route?
If all of your website/comms start with I/WE/US… you might have a symptom of Me-ness.
Read this post and more on my Typeshare Social Blog