Why Defining Strategy Is Not Just Semantics. It’s More Than Meets The Ear — And Shapes Your Thinking.
Yesterday’s essay was about defining strategy.
How come? To help you bring clarity on how to stay ahead in the game you’re playing. Be it finite or infinite.
It’s more than semantics
Yah. Yah. You might say “It’s just semantics, Rod”.
But is it, really? The use of language is what define us and how we approach things. More on this rabbit hole can be found in the work of Lera Boroditsky: How language shapes the way we think and David Marquet’s Leadership Is Language.
In short, the words we use shape our thinking, values, actions and interactions. If we only react or if we think and have intent to do things.
The deep dive into Strategy
“A concise high-level approach to achieving a desired objective by outmaneuvering.”
Let’s go over in detail to each one of its parts:
• Concise. Short, simple and to the point. Simple to understand and get a clear direction. If you can’t have it in under 10 words, keep refining.
• High-level Approach. Thinking and seeing the big picture and the context.
• Approach. A way to operate. What will drive your decisions.
• Desired Objective. An outcome or result to achieve that you want, not necessarily need.
• Outmaneuvering. To take you to a position of advantage by leveraging your strengths and the element of surprise.
• [A Position of Advantage.] Not to “win”. Let’s be clear here. Depending on the kind of game you’re in, the thing is to get to, sustain or improve a position. To move you ahead. Peter Drucker would call it innovation. (And it doesn’t always mean to be better than).
Now, knowing what it means can lead you to take better business decisions and not to confuse strategy with whatever else it’s usually mixed up.
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