Why you want competition and not a category-of-one thing if you’re a small indie business.

You only have so much

Why you need competitors

  • So you know it’s something worth focusing on → There are others that see this niche as profitable. Good sign.
  • So your prospects can take a better-informed decision → They’re presented with options to choose from.
  • You can get better faster → Experimentation and competences built and made by competitors will push you to gain different insights.
  • You can capture a premium price → Low-price competitors can take undesirable work/clients that are not the best fits for you (and you’ll be able to charge a premium). Win-Win-Win.

Is there a “right number” of competitors?

One thing is for sure




Strategy Designer for Indie Consulting Firms

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Rod Aparicio

Rod Aparicio

Strategy Designer for Indie Consulting Firms

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