Why You *Want* Competitors
“Create a personal monopoly” | “Create a category of one”
That’s thinking with a 100 year-old business mindset.
You want competitors
You want competitors because they are there to help you better serve your market. And to push you to move ahead (innovate).
Why you want competitors
- So you know it’s something worth focusing on → There are others that see this space as profitable. Good sign.
- So your prospects can take a better-informed decision → They’re presented with options to choose from.
- You can get better at your craft faster → Experimentation and competences built and made by competitors will push you to gain different insights.
- You can capture a premium price → Low-price competitors can take undesirable work/clients that are not the best fits for you (and you’ll be able to charge a premium). Win-Win-Win.
- You can capture a higher volume… by productizing → Commoditization is only bad when it happens to you, not when you choose it. Productizing your services, scaling up your IP, selling info-products, etc. You can focus on the lower end of the spectrum and take it by volume at a high quality, without the need to customize the work.
Still interested in having no competition?
Read this post and more on my Typeshare Social Blog