You don’t have a personal branding problem. It’s a reputation one.

“You need to build a personal brand.”

Get all the bells and whistles of a brand. Be “consistent” on your projected image. Put yourself out there. Make noise…

Personal brand

I bring you bad news: nobody cares.

Why? Because it’s not about you. It’s about your customers. It’s how THEY can thrive — you just happen to be the one who helps them do that. Or at least recommend somebody else when you aren’t the right one.

Brand

It’s artificial, to build consensus and avoid confusion about A THING.

People are not things.

When you’re not in the room and people talk about you — that’s not a brand. That’s your reputation.

Reputation

First steps

  • How can YOU be of SERVICE to OTHERS?
  • What are they trying to achieve?
  • What’s that transformation they’re after?

Personal branding. Leave that to the non-sense.

Read this post and more on my Typeshare Social Blog

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